Smart-Tag Circle QR/NFC Sticker

A 50mm circular QR/NFC Smart-Tag sticker with 3M adhesive, dynamic content routing and customisable artwork.

Each Smart-Tag can be fully customised with your own brand, campaign artwork, messaging and call to action.

This circular sticker format is designed for attaching directly to retail displays, fixtures, product bays, point of purchase surfaces and packaging.

Shoppers can scan the printed QR code or tap with NFC to open a mobile experience linked to the product, display, category or campaign.

Use Smart-Tags to launch product stories, feature demos, product finders, AI assistants, campaign pages, retailer product pages or approved third-party destinations.

Dynamic content routing

Each Smart-Tag supports dynamic routing, so the destination can be updated over time without replacing the physical sticker.

Route shoppers to MyPlayer-hosted content, retailer product pages, campaign landing pages, brand websites or other approved destinations depending on the campaign, store, channel or retailer.

Designed for retail surfaces

This 50mm circular sticker is ideal for displays where a compact, low-profile QR/NFC access point is required.

The 3M adhesive backing provides secure attachment, while the metal protection layer allows the Smart-Tag to be used on metal display surfaces where standard NFC tags may not perform reliably.

Built for product discovery

Smart-Tags help shoppers access more information than the physical display can hold, including product comparisons, feature content, guided questions and mobile-first product journeys.

They also create a measurable digital layer around physical retail, helping brands and retailers track scans, sessions, content engagement and shopper journeys.